What They Are and How to Get One Online
One of the most powerful ways to protect your brand identity and gain legal protection for your name, logo or slogan is through a trademark. Whether you're launching a startup, growing an e-commerce store or rebranding a company, securing a trademark is a key step toward building a reputable and defendable brand.
What is a Trademark?
A trademark is a type of intellectual property that protects distinctive words, phrases, symbols, designs or a combination of these elements that identify and distinguish the source of goods or services. Essentially, a trademark acts as a badge of origin. For example, the Nike "swoosh" and the phrase "Just Do It" are trademarks that are easily recognized and linked directly to Nike's brand.
Trademarks can apply to product names, business names, logos, jingles and even certain colors or packaging styles in some cases. A trademark gives the owner exclusive rights to use that mark in commerce, which helps prevent others from using confusingly similar marks.
Where to Get a Business Trademark Online
Registering a trademark can be done through the U.S. Patent and Trademark Office (USPTO), but the process can be complex. Fortunately, several online services can help simplify the process. Here are some of the top platforms where you can file a trademark online:
1. LegalZoom
LegalZoom is one of the most well-known and trusted legal services platforms available online. It offers trademark registration services that guide you through the application process with support from professionals. LegalZoom helps with trademark searches, preparing your application and filing it with the USPTO. Their packages also offer add-ons like attorney consultations and monitoring services.
Pros:
- Easy-to-use platform.
- Trusted brand with years of experience.
- Optional legal review and ongoing monitoring.
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2. Trademark Engine
Trademark Engine is a popular, budget-friendly option that offers a streamlined process for registering trademarks. The service walks users through a step-by-step questionnaire and helps with the paperwork required to file with the USPTO.
Pros:
- Competitive pricing.
- Easy-to-navigate interface.
- Fast turnaround for filing.
3. Rocket Lawyer
Rocket Lawyer offers a comprehensive suite of legal services, including trademark registration. One unique benefit is access to real attorneys for consultation, which is helpful for more complex filings.
Pros:
- Access to licensed attorneys.
- Additional legal services available.
- Subscription model offers added value.
4. Trademarkia
Trademarkia combines AI-powered tools with legal support to help with trademark filings. It allows users to search global databases, submit applications and receive legal help through a partner law firm.
Pros:
- Global search capabilities.
- Integrates legal services.
- Trademark monitoring tools.
The Trademark Registration Process
While each online service may vary slightly in its approach, the trademark registration process typically includes the following steps:
Search and Evaluate
Conduct a trademark search to ensure your desired mark is not already in use. This reduces the risk of rejection by the USPTO due to a conflict with an existing trademark.
Prepare the Application
Include key information such as the trademark itself (text, logo or design), the type of goods or services it represents and whether the mark is already in use or will be used in the future.
File with the USPTO
The application is submitted to the U.S. Patent and Trademark Office, along with the appropriate filing fee.
Review and Publication
After submission, an examining attorney at the USPTO reviews the application. If approved, it is published for opposition, allowing third parties to contest the registration.
Final Registration
If no oppositions are filed (or they’re resolved), your trademark is registered and you receive a certificate of registration.
Why Trademarks Are Important for Your Business
Trademarks play a crucial role in protecting your brand and preventing others from profiting off your identity. Here are several ways trademarks help your business:
- Brand recognition. A strong trademark makes your business stand out and makes it easier for customers to find and trust your products or services.
- Legal protection. With a registered trademark, you gain the exclusive legal right to use the mark and can take legal action against those who infringe on it.
- Asset value. Trademarks are valuable business assets that can be sold, licensed or used to attract investment.
- Customer loyalty. A recognizable trademark builds trust and consistency, which are key to customer retention.
Securing a trademark is a smart investment in your business's future. They are are more than legal tools, they’re essential to protecting your reputation, growing your brand and building lasting customer relationships.
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